SoShall Network Ltd. is a company founded by writer and broadcaster Jaci Stephen, and writer and editor Robert Green. We provide innovative, entertaining copy for any company, person, place, object (anything, anyone, fictional or real) in the social networking marketplace, and also create lively personalities for products (anthropomorphise anything from chocolate bars to combine harvesters) to make them more instantly and compellingly dramatic and attractive to potential consumers and customers. We are also able to provide additional services. This may be the age of Twitter and Facebook but using the right words is as relevant as it has ever been.
SoS#all Network tailors itself to the unique requirements of each individual or business but in particular recognises the reluctance of the uninitiated to enter what can seem a daunting market-place, in particular with regard to Twitter. Here are ten ways in which we might help clients in this specific area as we aim to:-
1. Protect our clients from the often negative comments made by others, as we filter only that which they wish to hear and which might be of most interest to them.
2. Liaise with clients to ascertain exactly what they wish to promote and extract key moments or extracts from shows, books etc. to publicise work in the most dynamic way.
3. Create a community amongst the public that encourages discussion of any aspect of the clients’ work and, if desired, aspects of their personal life.
4. Interact with and invite discussion among the social networking public during TV shows (in general, or those in which the client appears), both through Twitter (the “friends” whom the client wishes to sign up) and also Zeebox, the broadest arena in which Tweeters keep track of shows.
5. Provide feedback from both of the above to the client and suggest ways in which to develop the relationship with that audience.
6. Suggest ways in which clients might interact with celebrities and, in the case of celebrities, others in the same area. This might be anything from spreading the word about specific charity work and events or something merely for entertainment purposes.
7. Establish sporting likes and dislikes and provide “coverage” in the social networking marketplace during games/matches and interact throughout with fans of the same ilk.
8. Advise in relation to voicing one’s opinions about contentious issues, especially before the facts have come to light. We are able to provide a measured response to events and issues that, while expressing the client’s opinions, will not land him or her front-page news with embarrassing headlines.
9. Employ social networking to draw attention to clients’ comments and work to gain publicity in newspapers, magazines and other social networking media.
10. Provide headline-grabbing copy that is hash-tagged and re-Tweeted by others; also, to hash-tag and re-Tweet clients’ own material at regular intervals throughout the day as a means of publicising the person, product or business.