I was working with someone recently, we were videoing some pieces for her website, and she just couldn’t talk to the camera so I left her and said just talk about what you love about this business. When I came back she told me she couldn’t talk to the camera as she was too self-conscious. I asked her to tell me what she was passionate about and talk about that instead – she said ‘I am not passionate about anything’, I tried ‘what do you love doing?’, ‘nothing’ was her reply. I turned off my camera and asked her what she would like to do instead of this business. That she knew: ‘I want a shop’.
If you were asked to talk to a camera about you, your life, business or the place that you work would your eyes sparkle?
There is no point in harping on about what has gone or what you don’t have. Instead you have to steel yourself against the screaming critters who live in your head and work on your mindset. I call this mindset ‘fake it till you make it’.
Imagine if you will a calm swan gliding on the lake. Beauty and grace. Beneath the water its little legs paddling like mad. The more you practice it the better at it you will get and, guess what, you will believe it.
Learning to fake it isn’t easy. I know that. I am not telling you that by plastering a big fat false smile on your face and speaking words that do not touch your heart is the way, nor will it happen overnight, but I do promise you that it works.
Imagine if what you truly believe in is what you do every day, how that will radiate out from you. People will want to be with you.
Fake it until you make it is simply a confidence-building strategy.
Underlying the premise of "fake it til you make it" is simply that by forming good habits that those habits will become an intrinsic part of us.
Forming habits is about creating conditions for something to thrive. Humans want and need to be programmed which is what conditioning is. We are evolving, learning creatures. Our life is about learning how to make the best conditions for us. The best life.
Top tips for "fake it till you make it":
1. Just do it. Don’t wait, just start right now.
2. Think of an end goal, create a vision (an authenticone that fills you with happiness and which you are passionate about) and persuade yourself that’s what you want.
3. Do it because you know it’s the right thing to do for your business, life or sanity.
4. Create a plan.
5. Market the plan to yourself.
6. Place visual or other reminders everywhere – they are called personal adverts.
7. Write it down as if it were already true. Keep doing it.
8. Feedback to yourself how it is going, reassess the vision and the plan, re-market yourself to you.
9. Keep asking what do you believe about you and your personal brand right now.
10. Keep at it – try it, refine it, believe it.
In a perfect world if we could switch off well-meaning friends, other forms of social influence and have the time to think (head space, white space, some space), we could create the perfect conditions for re-conditioning ourselves. We don’t live in a perfect world so keep at it it will work. Believe that you can. Believe that you already are.
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